Communication News

18.07.2008

6 Recipes for the Crisis

Here are six “keys for improvement” for businesses during the current economic downturn.

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El Periódico de Catalunya. 09/07/08 El Periódico de Catalunya 09/07/08
01.07.2008

The Spanish Government has created the Technical Commission for Social Corporate Responsibility

The most important social organizations represented at the negotiation table of the Spanish government (AGE) have created the Technical Commission for Social Corporate Responsibility.

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Forética. 27/05/08 Forética. 27/05/08
06.06.2008

Only 17% of companies of the IBEX have a woman as the head of its communication department

According to a recent study, only six of the 35 companies that compose the IBEX have a woman as the head of its communication department, which shows the low representation that women have in this field.

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Marketing Directo. 05/04/08 Marketing Directo. 05/04/08
29.05.2008

False blogs, a danger for Companies

Web 2.0 and social networks have provided companies and consumers the possibility to maintain a direct dialog. But what happens when the company impersonates being a satisfied customer?

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Marketing Directo 07/05/2007
10.04.2008

Teaching employees the heart of the business

One tool for companies today is to teach its employees about the company from the bottom-up. Large car companies, the fashion industry and grocers have started to introduce training models that teach employees from the bottom-up, no matter which responsibilities they perform within the company.

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Cinco Días 14/03/08